1. Post Fresh Product
Whether you are managing your business fan page yourself or having a company take care of it for you, make sure you are posting product on your page at least a few times/month.
Tip: If you’re working with a company, pick a day at the beginning of each month to send them 4-6 product photos they can post to your page. They can then spread out the posts to keep it consistent.
Tip+: If you’re doing it yourself, try to mark a time in your calendar each week to take care of this task.
2. Tell Your Customers In Store
Whenever you have a customer in the store making a purchase, tell them to make sure to check out your Facebook page for the latest products and events at the store. Jewelry can be a big ticket purchase, so top of mind awareness is key. If no one in your store mentions Facebook, you are missing a huge opportunity to blend the two storefronts (virtual and brick & mortar).
Tip: If you have an iPad in store, have Facebook/Pinterest setup for customers to see. Or if you have a TV screen, pull some of your favorites from your fan page and integrate those into your slideshow.
Tip+: Host fun giveaways on your page to keep things exciting and engaging.
3. When you tell customers about Facebook, make a note if they are a fan.
Keep track of how many of your customers are fans. Facebook utilizes a soft sell approach with jewelry to help you keep them coming back to you.
Tip: Ask good/frequent customers to post a review for you on Facebook or share your page with their friends. This word of mouth referral can help bring more people in the door.
Tip+: Consider offering a referral bonus to current customers. It is a lot easier to keep a customer referred to you than someone who has no connection to you.